The Airparks brand involves the extensive use of styled icons. These were developed as a functional asset and add to the brand’s unique look.

The icons were initially developed to aid parking on the car park sites. Predominantly used in signage they have since been applied through out the customer experience, on posters, leaflets and other literature to help inform the customer.

Being ‘proud to park you car’ is never better illustrated than by the people who actually make it happen. This series of photos of Airparks personell are designed to enhance the company’s ethos.

The people who actually care for your cars andhelp start your holiday as swiflty and smoothlyas possible are one of the brand’s best assets. Used in association with products and generic messages this library of photos gives the customera feeling of familiarity and peace of mind. This isa bold and personal brand which is unique within the airport parking market place.